INBOUND MARKETING ROADMAP

We start with an evaluation of your current website and marketing efforts to pinpoint areas of improvement. We analyze how you compare to the competition and where opportunities exist.

Our Game Plans feature the specific deliverables, usually over a 12-month period, that we recommended to reach your goals. You'll have a step-by-step plan with month-by-month tactics.

The Marketing Scorecard is the monthly report we provide you that has all the key marketing performance metrics (KPIs) that support your organization's strategic objectives & goals.

Oftentimes called the customer buyer's journey. Understanding and defining this process is key to engaging prospective customers with relevant content in the awareness, consideration, and decision phases.   

Being found on Google and other search engines is paramount to attracting fresh visitors to your website. To build a laser-focused website, we'll help you by analyzing your competitors, current rankings and potential keywords necessary to be found on SERPs (Search Engine Results Pages).

Persona's are semi-fictional representations of your ideal or best customers. A detailed buyer persona will help you engage your most valuable prospects with relevant content in all of your marketing campaigns and SEO efforts.

Before you hire out your next website redesign consider the fact that not all websites are created equal. Almost anyone can create a pretty website with low-cost templates. 

Today's most advanced websites are built on modules with a framework that allows almost everyone to be the designer and programmer. Drag-and-drop tools and styled pages make editing and maintaining a website easy. 

Social media is one of the tactics you should consider to increase traffic to your website. Social media strategies give you the opportunity to show your thought leadership in your industry. As visitors engage with your content, sales teams will have the opportunity to reach out to qualified prospects.  

You can be found and rank on Google. SEO is a long game and should be deployed to attract more traffic to your website. It takes 3-9 months to start seeing the benefits of SEO work.

In the meantime, you should consider other tactical efforts to drive traffic now to your website, like paid media and sponsorship ads, for example. Typically, the best mix of traffic is 80% organic and 20% paid.

Paid media and sponsorship ads come in many flavors. Many ad types and options are available that work for specific products and services.

Most ad campaigns require rigorous testing and monitoring of ads before you reach your optimum results and budget. While you may get results at the start, expect a ramp-up period of 3-6 months to fine-tune and optimize your ad campaigns.

Having a great marketing automation platform is very important these days to maximize your lead generation efforts. 

Expect to also leverage some great content to attract your ideal customers and amplify that content with various proven tactics like paid media, blogs, social media, and other tactics.

Email is not dead. You need an email to access just about everything these days. You do need relevant content to properly engage your prospects and customers.

Email is a very powerful nurturing tool. Used with automation, email can support new customer generation by automatically sending out relevant information over time that notifies sales when users are engaging with your content and website.