LET THE INBOUND 281 METHODOLOGY BE YOUR GUIDE

The first thing we do is define your customers. We call these Personas. Personas are realistic depictions of your customer. We capture everything about them – their business wants and needs, their challenges, their decision-making criteria, and the best ways to connect with them. Personas ensure your sales and marketing efforts stay centered around the actual needs of your customers.

A brand narrative defines the essence of a company – who they are, why they are in business. We work closely with you to develop a narrative that captures exactly what makes you unique in the eyes of customers.

Competitive advantages are what distinguish you from others in your industry. These real-world fundamental advantages become the cornerstone for sales and marketing campaigns.

All buyers go through a predictable sequence of events when making a purchase, from first becoming aware they have a need to researching solutions to making a purchase decision. We document the steps your buyers take along this journey, then create content to ensure you are top-of-mind when buyers make that final decision. 

In the digital age, your website needs to be your best salesperson. We assess your site’s performance then work with you to optimize the site for lead capture and sales conversion.  

Lead magnets are things like ebooks, case studies and whitepapers that prospects download as part of their buyer’s journey. We help you create lead magnets that buyers will want to download.

Growth-drive design is an efficient and productive method of designing and developing a website. GDD websites evolve through continuous improvement, resulting in a measurable, high-performing website. 

The growth marketing phase pulls together all the previous efforts to create an optimized, efficient, multi-channel marketing machine. At this stage, your marketing channels are clicking on all cylinders.  

The growth leader phase uses continuous improvement to fine-tune your sales and marketing efforts. This is the stage where your marketing further separates you from the pack and you achieve market dominance.